Monday, May 14, 2012

StrayBoots CEO Discusses Making $12 Per Game, And It?s Only On SMS!

Screen shot 2012-05-13 at 7.35.04 PMVery rarely do we see gaming startups launch on the rather limited platform of SMS. Mobile games are all about the graphics, the functionality, and the ability to leverage the very best of technology through an app. But StrayBoots, a real-world scavenger hunt via text, has managed to generate $200,000 in revenue over the past 12 months, with nearly 50,000 paying customers. Oh, and did I mention that it's all through SMS?

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